incaMoon - humble beginnings
Hello all, Martin here. I am an avid electronic music producer on the side and am part of a growing collective of digital content authors that are constantly looking for ways to distribute and be compensated for the hours of time behind the software engineering the art we love.
Software and hardware evolution has made it possible for individuals to produce top quality audio, video and visual art, without the "big budget" studio's and corporates being involved. The internet and social networks have provided a channel for us all to get our art out there.
The music industry as an example, is changing - the empowerment of the artists via the evolution of technology has almost made the industry unnecessary, and this blog is a little about how we are helping empower this new breed of artist with even more tooling.
We invented incaMoon only 4 months ago. incaMoon is a widget based web store. There is no limit to its uses. It lets anyone sell anything they choose, for any price they choose, from any location.
Why was I looking for a new vehicle? When selling my music, I was not happy with the current set of products designed to enable producers to sell their work. They were buggy, uncustomizable, and charged too much. They also limited me in several ways. I could not develop my "brand", and was always pushed into their way of thinking. It was clear there was "a better mousetrap". After designing incaMoon for music files, we quickly realized there was no reason to limit it.
There are many forms of digital files and products dependent on digital files that have value. So why not extend incaMoon to ANY digital file. So we did. This has enabled the world of digital artists, authors, content authors, and anyone that authors and produces a digital file with value in the intellectual property. We are merely enabling a marketplace for them.
We then realized why limit incaMoon to digital product? So we extended the design further to enable ANY product to be sold in incaMoon stores. A perfect example is a small winery. They can add their stores to any relevant website and sell more wine. The point of incaMoon is that as a user - you have nothing to lose!
This gets us to the social networks and the blogs. We have all bought into the social network concept and have been maintaining our virtual personality and manage our various "home" pages on MySpace, Facebook, LinkedIn, Blogger or any HTML based social website. This is in essence our "brand". We all have relationships with our viewers. So why not be able to sell our wares from these locations. This is yet another goal of incaMoon. To enable people to create storefronts that define, "themselves" and their "brand".
The biggest difference with incaMoon is that it is an embeddable widget. It is not a separate website like all the other web stores. We don't want the web user to have to navigate to our website an actually see that as the downfall of the web model to a large degree. Less navigation's equals more productivity and better web experiences. So incaMoon is totally different in this aspect. The customer makes the purchase within the widget. They never move away from YOUR page, your brand. It is as if they are buying from YOU, incaMoon is just the enabler.
We can do this through clever use of the Java technologies. There are new Java platforms which enable a widget to co-exist within the web browser and talk independently to our servers to make the transactions possible. In essence a totally invisible communication channel is established between your storefront and your catalog, and more importantly your ability to accept payment and receive money.
We then continued the design to attack another dark topic on the web, banner advertising. We are all sick and tired of little images with silly wording to "sell" us to "click" away into another world of websites to ultimately buy something from someone we don't trust. incaMoon can now be used in place of the banner advert image, so that the buyer can actually make the purchase within the banner ad, just like the web store. No navigation's, no leaving the brand, no logging in again and again and having to subscribe to so many websites.
incaMoon extends this even further by allowing you to drag and drop your favorite stores from the browser page to your desktop! This way you can keep your favorite stores in a favorite store area without having to browse the web again.
That is incaMoon in a nutshell, a universal storefront for the masses. With infinite possibilities, enabling anyone to make money off their art, product or brand, without selling out to another company or branding through another entity. Self empowerment. Manage your own business!
Thanks for reading and get your incaMoon store now to see what we are talking about.
Martin Folb
martin_folb@javadojo.com
Software and hardware evolution has made it possible for individuals to produce top quality audio, video and visual art, without the "big budget" studio's and corporates being involved. The internet and social networks have provided a channel for us all to get our art out there.
The music industry as an example, is changing - the empowerment of the artists via the evolution of technology has almost made the industry unnecessary, and this blog is a little about how we are helping empower this new breed of artist with even more tooling.
We invented incaMoon only 4 months ago. incaMoon is a widget based web store. There is no limit to its uses. It lets anyone sell anything they choose, for any price they choose, from any location.
Why was I looking for a new vehicle? When selling my music, I was not happy with the current set of products designed to enable producers to sell their work. They were buggy, uncustomizable, and charged too much. They also limited me in several ways. I could not develop my "brand", and was always pushed into their way of thinking. It was clear there was "a better mousetrap". After designing incaMoon for music files, we quickly realized there was no reason to limit it.
There are many forms of digital files and products dependent on digital files that have value. So why not extend incaMoon to ANY digital file. So we did. This has enabled the world of digital artists, authors, content authors, and anyone that authors and produces a digital file with value in the intellectual property. We are merely enabling a marketplace for them.
We then realized why limit incaMoon to digital product? So we extended the design further to enable ANY product to be sold in incaMoon stores. A perfect example is a small winery. They can add their stores to any relevant website and sell more wine. The point of incaMoon is that as a user - you have nothing to lose!
This gets us to the social networks and the blogs. We have all bought into the social network concept and have been maintaining our virtual personality and manage our various "home" pages on MySpace, Facebook, LinkedIn, Blogger or any HTML based social website. This is in essence our "brand". We all have relationships with our viewers. So why not be able to sell our wares from these locations. This is yet another goal of incaMoon. To enable people to create storefronts that define, "themselves" and their "brand".
The biggest difference with incaMoon is that it is an embeddable widget. It is not a separate website like all the other web stores. We don't want the web user to have to navigate to our website an actually see that as the downfall of the web model to a large degree. Less navigation's equals more productivity and better web experiences. So incaMoon is totally different in this aspect. The customer makes the purchase within the widget. They never move away from YOUR page, your brand. It is as if they are buying from YOU, incaMoon is just the enabler.
We can do this through clever use of the Java technologies. There are new Java platforms which enable a widget to co-exist within the web browser and talk independently to our servers to make the transactions possible. In essence a totally invisible communication channel is established between your storefront and your catalog, and more importantly your ability to accept payment and receive money.
We then continued the design to attack another dark topic on the web, banner advertising. We are all sick and tired of little images with silly wording to "sell" us to "click" away into another world of websites to ultimately buy something from someone we don't trust. incaMoon can now be used in place of the banner advert image, so that the buyer can actually make the purchase within the banner ad, just like the web store. No navigation's, no leaving the brand, no logging in again and again and having to subscribe to so many websites.
incaMoon extends this even further by allowing you to drag and drop your favorite stores from the browser page to your desktop! This way you can keep your favorite stores in a favorite store area without having to browse the web again.
That is incaMoon in a nutshell, a universal storefront for the masses. With infinite possibilities, enabling anyone to make money off their art, product or brand, without selling out to another company or branding through another entity. Self empowerment. Manage your own business!
Thanks for reading and get your incaMoon store now to see what we are talking about.
Martin Folb
martin_folb@javadojo.com